👋 I'm Sulekha

I'm an experienced and enthusiastic digital marketing specialist with a passion for building brands, expanding businesses online, creating a superior customer experience, and constantly growing in a competitive environment. I have a Masters in Digital Marketing Strategy from Trinity College Dublin, Ireland and a B.A in English Honours from the University of Delhi, India.

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With over 3 years of industry experience, I've developed and executed digital marketing strategies for startups and enterprise clients across industries in EMEA, delivering results and optimizing ROI. I have extensive expertise in social media marketing, SEO, SEM, content marketing, email marketing and paid advertising campaigns across platforms such as Facebook and Google.

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My analytical skills are complemented by my experience with tools such as Google Analytics and HubSpot CRM, which I use to measure the effectiveness of campaigns and optimize ROI. I've also developed and optimized content for client projects to increase lead generation by at least 15% and reduce client's customer acquisition cost (CAC) by 10%.

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As a senior digital marketing specialist, I've supervised enterprise clients, maintained strong relationships in customer journey, and trained a team of 10 new hires to drive results, improve KPIs, and boost team efficiency. In my current role as a Sr. Product Adoption Specialist at Outgrow.co, a B2B SaaS based content marketing solution, I lead digital marketing and content strategies to drive business growth, ace pitches, and build great brands.

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I'm an excellent communicator, team player, and am passionate about volunteering for various causes such as mental health and self-care awareness, youth empowerment, and women's development. I bring my enthusiasm, creativity, and dedication to every project I work on and am committed to delivering results for my clients.